ISO 20252:2019
p
ISO 20252:2019
73671

Abstract

 Preview

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").

Non-market research activities, such as direct marketing, are outside the scope of this document.


General information 

  •  :  Published
     : 2019-02
  •  : 3
     : 66
  •  : ISO/TC 225 Market, opinion and social research
  •  :
    03.020 Sociology. Demography
    01.040.03 Services. Company organization, management and quality. Administration. Transport. Sociology. (Vocabularies)
    03.100.20 Trade. Commercial function. Marketing

Buy this standard

en
Format Language
std 1 178 PDF + ePub
std 2 178 Paper
  • CHF178

Got a question?

Check out our FAQs

Customer care
+41 22 749 08 88

Opening hours:
Monday to Friday - 09:00-12:00, 14:00-17:00 (UTC+1)

Keep up to date with ISO

Sign up to our newsletter for the latest news, views and product information.