ISO/AWI 20252
Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
Reference number
ISO/AWI 20252
Edition 4
New project
ISO/AWI 20252
88881
Drafting has started.
Will replace ISO 20252:2019

Abstract

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").

Non-market research activities, such as direct marketing, are outside the scope of this document.

General information

  •  : Under development
    : New project approved [10.99]
  •  : 4
  • ISO/TC 225
  • RSS updates

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