Reference number
ISO 20252:2019
International Standard
ISO 20252:2019
Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
Edition 3
2019-02
Preview
ISO 20252:2019
73671
Indisponible en français
Publiée (Edition 3, 2019)

ISO 20252:2019

ISO 20252:2019
73671
Langue
Format
CHF 194
Convertir les francs suisses (CHF) dans une autre devise

Résumé

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").

Non-market research activities, such as direct marketing, are outside the scope of this document.

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